- Increase reach in its most relevant audience segment, which was previously a challenge.
- In collaboration with Wavemaker, Hero Motocorp cross-referenced its Google Analytics data with signals from Search, YouTube, and the Display Network. It found that its visitors were more likely to enjoy certain films, sports, and music. This allowed it to easily build a YouTube and Search campaign that connected with specific user segments.
- User engagement on the campaign beat all benchmarks—brand interest grew by 83.1% over the campaign, ad recall increased by 36.9%, and purchase intent went up by 16.3%.
- Despite being 46 seconds long, 24% of viewers watched the entire video.
- Search, YouTube, and Google Display Network