Take the guesswork out of connecting with your audience to achieve your business objectives with Google’s Audience Solutions.
You can reach unique audiences tailored specifically to your brand instead of going broad and generic to reach TV-like affinity audiences. "Avid Marathon Runners," for example are a more specific set of customers than "Sports Program Viewers," and therefore more valuable to a running shoe company. Explore more affinities here.
Specifically target “Beauty Mavens” for an upcoming hair styling product launch.
Promote awareness of an upcoming auto show among “Auto Enthusiasts.”
Inspire “Luxury Travel Buffs” to take their next trip by telling them about your new packages for 2018.
Leverage existing remarketing lists to find people who share the same characteristics with your site visitors - perfect if you want to reach new and qualified potential customers, or improve your conversion targets.
Target people who have visited places similar to those visited by customers who have browsed your hair salon website.
Promote new car models to those who have purchased cars in the past, leveraging both the power of Google and your own CRM data.
Promote brand-new travel packages to people who view travel content on YouTube similar to that viewed by people who have visited your travel blog.
Your customers’ behaviour or habits are likely to change when they are on the cusp of life-changing events such as graduation, marriage, parenthood, or a career change. Engage with users at these critical moments through YouTube and Gmail.
Help parents-to-be prepare for the upcoming change by helping them choose the right crib, stroller, or baby formula.
Introduce entry-level cars to fresh graduates.
Promote your beach resort to would-be honeymooners with special offers.
Reach people on YouTube and Gmail based on their consumption habits - what they regularly buy, where they shop or how often they go out to eat.
Highlight in-store offers, giving “Frequent Department Store Shoppers” an offer they can’t refuse.
Promote sports cars to “Luxury Store Shoppers.”
Showcase new in-hotel restaurants to foodies in Singapore and tourists abroad.
If conversions from likely buyers matter most to you, consider reaching out to customers in the moment that they are actively considering purchasing a product like yours. Our algorithms differentiate interest from intent in real time, allowing you to close conversions, and improve remarketing performance.
Acquire new customers by targeting lower-funnel customers actively looking to purchase makeup and cosmetics - including those thinking of buying from your competitors.
Reach users who are actively searching for consumer reviews and price comparison sites with a focused offer on the right car.
Drive more qualified traffic to your website, and additional sales or leads by engaging specifically with travelers planning an upcoming trip.
Go beyond pre-defined audience categories and reach the ideal audience for you business as they’re making a purchase decision.
Engage with users searching for spa services to drive conversions and increase footfall.
Drive efficient leads by targeting people searching for car dealers or test drives or even those comparing cars.
Target users searching for flights in specific sectors to drive conversions on seasonal packages or convert on special offers.
Re-engage with indecisive customers who have engaged with your brand (e.g., site visits or video views) but haven’t yet converted. Drive action through uniquely customized ads and offers on Search, Display, and YouTube that build on past engagement.
Encourage shoppers who have abandoned their carts to come back and complete a purchase.
Proactively reach out and re-engage with visitors who have browsed your site but have not asked for additional information.
Send a helpful reminder to travelers who have searched for a particular flight but haven’t yet completed their purchase.
Combine first-party data with Google’s reach, engaging or excluding existing customers. Acquire new users resembling existing customers for greater accuracy and efficiency.
Promote special repurchase offers to users whose previously purchased products are due to expire.
Cross-sell accessories to car owners who have previously purchased a car.
Promote upgrades and other perks to business travellers, earning more customer love.
Fully automated Google app install product solution that allows advertisers to find users relevant for their business goals across all of Google’s inventory. UAC uses machine learning to make the smartest decision for each ad, analyzing over 300 million potential signal combinations in real time, so you can show your ads to the right person in the moments that matter.
YouTube is big on fashion - UAC allows you to show your ads where they're most likely to be clicked and where your app is most likely to be downloaded.
Allow the Play store to suggest your app as a relevant download to customers who’ve downloaded or browsed similar apps.
Raise awareness about your newly upgraded airline app among customers and non-customers, for scaling for installs across search and display.