Android Wakes up early
In today's world, demographics don’t always tell a complete story about a person. Assumptions like "casual gamers are likely to be 18-24 year old men" may seem accurate but our data often debunks this stereotype. In fact, mothers are 1.4X more likely to be casual gamers than the average Singaporean adult.
Going beyond demographic targeting can seem daunting, but it’s really an opportunity to learn more about your audience and speak to them in a cost-effective way. Learn more about Google’s signal-based targeting in our playbook.
The days of blasting ads at as many people as possible and hoping the right ads get noticed are long gone.
By creating demographic-based segments, you may exclude potential customers, or target the right customers with the wrong message.
Use Google ads' signals to reach your customers—people you know are interested in particular products, services, or activities.
We capture intent signals from multiple devices across seven Google properties with over 1 billion users and more than 3 million web publishers and app partners. These signals reach people based on their behavior—taking into account what people want and where and when they want it. We capture this anonymized data across multiple platforms, giving you a 360-degree view of your customer segments.
Our audience solutions and machine learning expertise differentiate important signals from noise to help you reach your consumers in contextually relevant and privacy-safe ways. If you match your data with our audience solutions, you’ll get even richer data-driven reach and engagement.
Android Wakes up early
Gmail Subscribes to Shape magazine newsletter
YouTube Watches Kayla Itsines and PopSugar Fitness
Maps Searches for "Video game stores near me"
Browses in a
Search Reads financial news every day
Female25-55 years old
lives in Singapore
Hover over Tap a product to learn more about a sample segment
The results are clear—campaigns using our newly added intent-based signals on mobile saw a 20% lift in ad recall and 50% higher brand awareness compared with those that used demographic solutions only. These new signals keep us from making assumptions about a target audience and help us understand real intent to find the right customers for your brand.
Tap to discover our audience solutions
Engage with your audience in the right moments to promote desired actions and drive measurable results.Remarketing Customer Match Custom Intent Audiences In-market Universal App Campaigns (UAC)
Influence brand perception and encourage consideration by becoming more relevant to your audience.Similar Audiences Life Events Consumer Patterns
Improve product awareness and cut through the noise to reach unique and valuable audiences.Affinities / Custom affinity